SoSo (South of Southern)
SoSo (South of Southern) is a vibrant and increasingly recognized neighborhood within West Palm Beach, Florida, known for its concentration of art galleries, antique shops, and distinctive dining experiences. The area, historically overlooked, has undergone significant revitalization in recent decades, attracting artists, entrepreneurs, and residents seeking a unique urban lifestyle. Its name reflects its location south of the more established, traditionally affluent neighborhoods of West Palm Beach, and its cultural atmosphere which diverges from the conventional expectations of South Florida.
History
The SoSo district’s development is tied to the broader history of West Palm Beach, initially a sparsely populated area until Henry Flagler extended the Florida East Coast Railway in the late 19th century. While areas north of Southern Boulevard saw rapid development fueled by tourism and real estate speculation, the land south of Southern remained largely undeveloped for many years, consisting primarily of warehouses, industrial spaces, and modest residential areas. This slower pace of development contributed to a distinct character and affordability that would later attract artists and creative businesses. [1]
The late 20th and early 21st centuries witnessed a gradual shift in SoSo’s fortunes. Artists, priced out of more expensive areas, began to establish studios and galleries in the affordable warehouse spaces. Antique dealers followed, drawn by the availability of large, inexpensive storefronts. This influx of creative businesses began to attract attention and investment, leading to a wave of renovations and new developments. The area’s proximity to downtown West Palm Beach and its relatively low cost of entry compared to other arts districts in Florida contributed to its growing appeal. The Palm Beach Post has documented the changes in the area over the years, noting the increasing property values and the influx of new businesses. [2]
Geography
SoSo is generally defined as the area south of Southern Boulevard, extending roughly to Okeechobee Boulevard, and bounded by Dixie Highway to the west and Rosemary Avenue to the east. The district’s geography is relatively flat, typical of much of coastal South Florida. It is characterized by a grid street pattern, with a mix of older, smaller streets and wider thoroughfares like Southern Boulevard and Okeechobee Boulevard. The area’s location provides relatively easy access to both downtown West Palm Beach and the nearby beaches.
The physical landscape of SoSo has been significantly altered by redevelopment. Many of the original warehouses have been converted into art galleries, studios, and retail spaces, while new construction has added residential lofts and apartments. Green spaces within the district are limited, though efforts have been made to incorporate landscaping and public art into the streetscape. The proximity to the Intracoastal Waterway offers some waterfront views and recreational opportunities, though direct waterfront access within the core of SoSo is limited.
Culture
The cultural identity of SoSo is centered around the arts and a bohemian atmosphere. The concentration of art galleries, showcasing a diverse range of styles and mediums, is a defining characteristic of the neighborhood. These galleries often host opening receptions and artist talks, fostering a sense of community and providing opportunities for engagement with the arts. Antique shops contribute to the district’s eclectic character, offering a wide selection of vintage furniture, collectibles, and unique finds. [3]
Beyond the visual arts, SoSo also features a growing number of independent restaurants, cafes, and bars. These establishments often emphasize a casual, creative atmosphere, and many offer live music or other entertainment. The district’s cultural scene extends to regular events, such as art walks, street fairs, and music festivals, which attract visitors from throughout Palm Beach County. The Palm Beach Post regularly covers these events, highlighting the neighborhood’s growing cultural significance. [4] The area’s artistic vibe has made it a popular location for film and photography shoots.
Notable Residents
While SoSo is not traditionally known for attracting celebrity residents, the increasing popularity of the area has drawn a number of artists, designers, and entrepreneurs who contribute to its creative energy. Identifying specific notable residents proves difficult due to the neighborhood’s emphasis on artistic anonymity and the transient nature of the art community. Many artists maintain studios in the area but reside elsewhere.
The true “notable residents” of SoSo are arguably the business owners and gallery directors who have invested in the neighborhood and helped to shape its identity. These individuals have played a key role in attracting other businesses and residents, and in fostering a sense of community. Their contributions are often recognized through local business awards and media coverage in publications like the Palm Beach Post. [5]
Economy
The economy of SoSo is largely driven by the arts, antiques, and hospitality industries. Art galleries and antique shops generate revenue through the sale of artwork and collectibles, while restaurants and bars benefit from the influx of visitors and residents. The conversion of warehouse spaces into commercial properties has created construction jobs and stimulated economic activity. [6]
The increasing residential development in SoSo is also contributing to the local economy. New apartments and lofts attract residents who spend money at local businesses and contribute to the tax base. The area’s proximity to downtown West Palm Beach provides access to a wider range of employment opportunities, further supporting the local economy. The City of West Palm Beach has implemented various initiatives to encourage economic development in SoSo, including tax incentives and infrastructure improvements. The Palm Beach Post has reported on the economic impact of these initiatives. [7]
Attractions
SoSo’s primary attraction is its concentration of art galleries. These galleries showcase a diverse range of artwork, from contemporary paintings and sculptures to photography and mixed media. Many galleries are open to the public and offer free admission, making it easy for visitors to explore the local art scene. Antique shops are another major draw, offering a treasure trove of vintage furniture, collectibles, and unique finds.
Beyond the galleries and antique shops, SoSo also features a number of independent restaurants, cafes, and bars. These establishments offer a variety of cuisines and atmospheres, catering to a wide range of tastes. Regular events, such as art walks and street fairs, provide additional attractions and opportunities for entertainment. The area’s walkable streets and eclectic atmosphere make it an enjoyable destination for a leisurely afternoon or evening.
Getting There
SoSo is easily accessible by car, with ample street parking available. The district is located near several major roadways, including Southern Boulevard and Dixie Highway. Public transportation options include Palm Tran buses, which serve the area on a regular schedule. [8]
Walking and biking are also popular ways to explore SoSo, thanks to its relatively compact size and walkable streets. Bike lanes are available on some streets, providing a safe and convenient way to get around. The proximity to downtown West Palm Beach allows for easy access to additional transportation options, such as the Tri-Rail commuter train.